Established in 2002 in London, England, the W7 brand was created to provide everyone with access to high-quality and on-trend color cosmetics at affordable prices. The cruelty-free brand's tagline "Who Will You Be Today?" encourages experimentation and self-expression with no limitations. W7 is inclusive and open to all, from beginners and teens to adults and makeup geeks.

W7 products are 100% cruelty-free, and none of their products are tested on animals. The brand's best-selling items include the Lift & Sculpt Cream Contour Palette, Banana Dreams Loose Face Powder, Hollywood Bronze & Glow Duo, and Honolulu Bronzing Powder, all of which have received positive customer reviews.

The Lift & Sculpt Cream Contour Palette features 6 professional and long-lasting cream formulas, while the Banana Dreams Loose Face Powder is a yellow setting powder suitable for all skin tones. The Hollywood Bronze & Glow Duo includes a champagne gold highlighter and a shimmering bronzer, and the Honolulu Bronzing Powder is a pressed powder bronzer perfect for easy and effective contouring.

The W7 HD Foundation is a liquid foundation that provides a buildable, medium coverage with a soft, matte finish. The rich and creamy formula offers long-lasting wear and can be easily blended into the skin for a natural and poreless finish. The foundation is available in 20 shades, with the color "Sand Beige" being a popular choice. W7's mission is to give everybody access to high-quality cosmetics at an affordable price, and their products are vegan-friendly and free from animal testing.

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