Founded in 2002 in London, England, the W7 brand was created to provide everyone with access to high-quality and on-trend colour cosmetics at affordable prices. The cruelty-free brand's tagline of "Who Will You Be Today?" encourages experimentation and self-expression with no limitations. W7 is inclusive and open to all - from beginners and teens to adults and makeup geeks.

W7 products are 100% cruelty-free, and none of the products are tested on animals. The brand offers a range of best-selling products, including the Mighty Mattes Eyeshadow Palette, Banana Dreams Loose Face Powder, Peachy Clean Makeup Remover and Cleansing Balm, and the Lift & Sculpt Cream Contour Palette.

The Mighty Mattes Eyeshadow Palette is a high-quality, highly pigmented eyeshadow palette that provides a wide range of matte shades for versatile eye makeup looks. The Banana Dreams Loose Face Powder is a yellow setting powder suitable for all skin tones, and the Peachy Clean Makeup Remover and Cleansing Balm is a peach-scented emulsifying cleanser that effectively removes impurities and makeup.

The Lift & Sculpt Cream Contour Palette offers six professional and long-lasting cream formulas that are perfect for transitioning base shades, setting foundation, concealer, and other liquid makeup, as well as easy and effective contour application.

Customers have rated these W7 products highly, with the Mighty Mattes Eyeshadow Palette receiving 4.3 out of 5 stars from 4,644 reviews, the Banana Dreams Loose Face Powder receiving 4.3 out of 5 stars from 5,321 reviews, the Peachy Clean Makeup Remover and Cleansing Balm receiving 4.0 out of 5 stars from 2,492 reviews, and the Lift & Sculpt Cream Contour Palette receiving 4.1 out of 5 stars from 5,902 reviews.

In addition to the above products, W7 also offers a professional, high-quality, long-lasting, smudge-proof, and water-resistant mascara called Ultra Plush. The curved brush of this mascara has thin spikes that lengthen and define lashes, and the blackest of black color suits all eye colors and eye makeup shades. Ultra Plush Mascara is a must-have makeup item for women and anyone else who loves high-quality makeup, especially teens, as it is vegan-friendly and cruelty-free.

W7's mission is to give everybody access to high-quality cosmetics at an affordable price, and the brand's range of products, including the best-selling items mentioned above, aims to provide customers with a wide variety of options to express their individuality and creativity.

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