W7, a cruelty-free brand founded in 2002 in London, England, was created with the aim of providing everyone with access to high-quality, on-trend color cosmetics at affordable prices. The brand's tagline, "Who Will You Be Today?", encourages experimentation and self-expression without limitations, catering to beginners, teens, adults, and makeup enthusiasts alike.

The brand's products are 100% cruelty-free, with none of their items being tested on animals. W7's Best Sellers include the Mighty Mattes Eyeshadow Palette, Banana Dreams Loose Face Powder, Peachy Clean Makeup Remover and Cleansing Balm, and the Lift & Sculpt Cream Contour Palette.

The Mighty Mattes Eyeshadow Palette features high-quality, highly-pigmented natural colors, including blushed nudes, neutral tones, golds, and smokey browns. This versatile palette allows users to create a range of looks, from natural to high-impact or glamorous. The eyeshadows are long-lasting, with a consistent creamy matte and shimmer finish and minimal fallout.

The Banana Dreams Loose Face Powder is suitable for all skin tones and is a yellow setting powder that helps to set foundation, concealer, and other liquid makeup. The Peachy Clean Makeup Remover and Cleansing Balm is a peach-scented emulsifying cleanser that effectively removes impurities and makeup, while the Lift & Sculpt Cream Contour Palette features six professional and long-lasting cream formulas that are perfect for transitioning base shades and easy, effective contour application.

All W7 products are designed in London by professional makeup artists and are suitable for use on sensitive skin. The brand is committed to being 100% vegan-friendly and cruelty-free, ensuring that none of their products are tested on animals.

Whether you're a beginner, a teen, an adult, or a makeup enthusiast, W7 offers high-quality, affordable cosmetics that cater to your diverse needs and encourage self-expression and experimentation. With their Best Sellers and commitment to cruelty-free and vegan-friendly formulas, W7 is a brand that truly celebrates the beauty in everyone.

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