The W7 brand, founded in 2002 in London, England, was created with the goal of providing everyone with access to high-quality, on-trend color cosmetics at affordable prices. The brand's cruelty-free tagline, "Who Will You Be Today?," encourages experimentation and self-expression without limitations, making it inclusive and open to all – from beginners and teens to adults and makeup enthusiasts.

W7's products are 100% cruelty-free, with none of them tested on animals. The brand's best-selling products include the Mighty Mattes Eyeshadow Palette, Banana Dreams Loose Face Powder, Peachy Clean Makeup Remover and Cleansing Balm, and the Lift & Sculpt Cream Contour Palette, all of which have received positive customer reviews.

The Mighty Mattes Eyeshadow Palette is a high-quality, highly pigmented eyeshadow palette that is easy to use. The Banana Dreams Loose Face Powder is a yellow setting powder suitable for all skin tones, while the Peachy Clean Makeup Remover and Cleansing Balm is a peach-scented emulsifying cleanser that effectively removes impurities and makeup. The Lift & Sculpt Cream Contour Palette features six professional and long-lasting cream formulas that are perfect for creating a transitioning base and setting foundation, concealer, and other liquid makeup.

The brand's Hollywood Bronze & Glow collection is another customer favorite. The Hollywood Bronzer is highly pigmented and buildable, allowing you to create a light, buttery glow or a sun-kissed bronze tone that is suitable for all skin tones. The Highlighting Powder provides a lightweight, champagne shimmer finish that lasts all day and won't transfer, helping you step out with radiant confidence and a natural sun blush.

The Hollywood Bronze & Glow collection is easy to use, with the compact and portable design making it simple to apply the bronzer along your cheekbones, jawline, and around the perimeter of your face, followed by the highlighter on the top of your cheekbones for a natural golden glow.

W7 Cosmetics are designed in London by professional makeup artists, ensuring that all their products can be used on sensitive skin and are suitable for women and teens of all ages who love high-quality cosmetics. The brand is also 100% cruelty-free and vegan-friendly, making it a popular choice for those who prioritize ethical and sustainable beauty products.

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