Established in 2002 in London, England, the W7 brand was created with the aim of providing everyone with access to high-quality and on-trend color cosmetics at affordable prices. The cruelty-free brand's tagline, "Who Will You Be Today?," encourages experimentation and self-expression with no limitations, making it inclusive and open to all – from beginners and teens to adults and makeup geeks.

W7 products are 100% cruelty-free, with none of their products tested on animals. The brand offers a range of best-selling products, including the Mighty Mattes Eyeshadow Palette, Banana Dreams Loose Face Powder, Peachy Clean Makeup Remover and Cleansing Balm, and the Lift & Sculpt Cream Contour Palette.

The Mighty Mattes Eyeshadow Palette is a high-quality, highly pigmented eyeshadow palette that allows for easy and effective application. The Banana Dreams Loose Face Powder is a yellow setting powder suitable for all skin tones, while the Peachy Clean Makeup Remover and Cleansing Balm is a peach-scented emulsifying cleanser that effectively removes impurities and makeup. The Lift & Sculpt Cream Contour Palette features six professional and long-lasting cream formulas that are perfect for transitioning base shades, setting foundation, concealer, and other liquid makeup.

The Bronze Chic bronzer is a highly pigmented and buildable product that can create a tanned tone ranging from a light, buttery glow to a deep bronze. Suitable for all skin tones, the bronzer provides a lightweight, matte finish that lasts all day and won't transfer, allowing users to step out with radiant confidence and a natural sun-kissed look.

Applying the Bronze Chic bronzer is easy, as it can be applied with a soft brush, with the user gently tapping the brush in the bronzer palette and sweeping it along the cheekbones, jawline, and around the perimeter of the face. The user can then blend in small, gentle circles to diffuse any harsh lines for a flawless, natural look.

Designed in London by professional makeup artists, W7 Cosmetics are suitable for use on sensitive skin and are ideal for women and teens of all ages who love high-quality cosmetics. The brand's products are 100% cruelty-free and vegan-friendly, ensuring that they are ethical and environmentally conscious.

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