W7, a cruelty-free cosmetics brand founded in 2002 in London, England, was created to provide everyone with access to high-quality, on-trend color cosmetics at affordable prices. The brand's tagline, "Who Will You Be Today?", encourages experimentation and self-expression with no limitations, making it inclusive and open to all - from beginners and teens to adults and makeup enthusiasts.

W7's products are 100% cruelty-free, with none of their products being tested on animals. The brand's best-sellers include their Mighty Mattes Cruelty-Free Vegan Eyeshadow, Pressed Pigment Cruelty-Free Vegan Eyeshadow, and Cream Contour Kit.

The Mighty Mattes Cruelty-Free Vegan Eyeshadow offers a smooth and nourishing formula, while the Pressed Pigment Cruelty-Free Vegan Eyeshadow provides a professional-quality, pigmented shadow. The Cream Contour Kit allows for easy and effortless contouring and highlighting.

In addition to their eye and face products, W7 also offers the Plump Lips Clear Lip Gloss, a smooth and nourishing formula infused with HotFlux to add volume and dramatic full shine. The Kissable Clear Gloss is long-lasting, non-sticky, and leaves lips with a fuller touch, enhancing the overall makeup look for both full glam and everyday wear.

To use the Plump Lips Clear Lip Gloss, simply apply it to natural lips or on top of any color matte or cream lipstick and liner. The Kissable Clear Gloss can be used in the same way, providing the perfect pout-plump partner for any makeup kit.

W7 Cosmetics are designed in London by professionals and are safe for use on sensitive skin, making them ideal for women and teens of all ages, as well as anyone who loves high-quality cosmetics. The brand's commitment to cruelty-free and vegan-friendly practices ensures that their products are not only effective but also ethical.

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