W7, a cruelty-free brand founded in 2002 in London, England, was created to provide everyone with access to high-quality and on-trend color cosmetics at affordable prices. The brand's tagline, "Who Will You Be Today?", encourages experimentation and self-expression with no limitations, and it is inclusive and open to all – from beginners and teens, to adults and makeup geeks.

W7 products are 100% cruelty-free, with none of the brand's products being tested on animals. The brand's best-selling products include the Mardi Gras Pressed Pigment Palette, Total Eclipse Pressed Pigment Palette, Socialite Pressed Pigment Palette, and Honolulu Bronzing Powder.

The Mardi Gras Pressed Pigment Palette features a range of high-pigment nudes, browns, golds, and tans, perfect for creating a natural daytime to evening look. The palette offers a variety of matte, shimmer, and glitter finishes that work with all skin tones and make any eye color pop. The long-lasting, buildable colors blend easily with no need for primer, making the palette quick to apply and easy to wash off.

The Total Eclipse Pressed Pigment Palette is designed for brown, hazel, or blue eyes, while the Socialite Pressed Pigment Palette is suitable for brown, hazel, or green eyes. Both palettes offer the same high-quality, cruelty-free, and vegan-friendly formulas as the Mardi Gras palette.

The Honolulu Bronzing Powder is a highly pigmented, pressed bronzing powder that can create a light, professional-looking contoured look. It is easy to use and suitable for all skin tones.

W7 Cosmetics are designed in London by professional makeup artists and can be used on sensitive skin. The brand's products are ideal for women and teens of all ages, as well as anyone who loves high-quality cosmetics.

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