The W7 brand, founded in 2002 in London, England, was created with the mission of providing everyone with access to high-quality and on-trend colour cosmetics at affordable prices. The cruelty-free brand's tagline, "Who Will You Be Today?", encourages experimentation and self-expression with no limitations, making it inclusive and open to all – from beginners and teens to adults and makeup geeks.

W7 products are 100% cruelty-free, with none of their products tested on animals. The brand's best-selling products include the Mighty Mattes Eyeshadow Palette, Banana Dreams Loose Face Powder, Peachy Clean Makeup Remover and Cleansing Balm, and the Lift & Sculpt Cream Contour Palette.

The Mighty Mattes Eyeshadow Palette offers a range of bold, bright colors, including pinks, browns, golds, nudes, and purples, with a mix of matte, shimmer, and metallic finishes that work well with all skin tones and make any eye color pop. The palette is easy to use, with long-lasting, buildable colors that blend easily without the need for primer, making it a quick and easy application for a perfect party or festival look.

The Banana Dreams Loose Face Powder is a yellow setting powder suitable for all skin tones, while the Peachy Clean Makeup Remover and Cleansing Balm is a peach-scented emulsifying cleanser that effectively removes impurities and makeup. The Lift & Sculpt Cream Contour Palette offers six professional and long-lasting cream formulas that are perfect for transitioning base shades, setting foundation, concealer, and other liquid makeup, and providing easy and effective contour application.

All W7 products are designed in London by professional makeup artists and can be used on sensitive skin, making them ideal for women and teens of all ages who love high-quality cosmetics. The brand's products are not only vegan-friendly and paraben-free but also 100% cruelty-free, ensuring they are ethically and sustainably produced.

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