W7, a cruelty-free cosmetics brand founded in London, England in 2002, aims to provide everyone with access to high-quality and on-trend colour cosmetics at affordable prices. The brand's tagline, "Who Will You Be Today?", encourages experimentation and self-expression with no limitations, embracing inclusivity for beginners, teens, adults, and makeup enthusiasts alike.

W7 products are 100% cruelty-free, with no animal testing. The brand's best-selling items include the Mighty Mattes Eyeshadow Palette, Banana Dreams Loose Face Powder, Peachy Clean Makeup Remover and Cleansing Balm, and the Lift & Sculpt Cream Contour Palette. These products have received high customer ratings, with the Mighty Mattes Eyeshadow Palette, Banana Dreams Loose Face Powder, and Lift & Sculpt Cream Contour Palette all earning 4.3 out of 5 stars or higher.

The Mighty Mattes Eyeshadow Palette offers a high-quality, highly pigmented selection of eyeshadows, perfect for creating a range of eye makeup looks. The Banana Dreams Loose Face Powder is a yellow setting powder suitable for all skin tones, while the Peachy Clean Makeup Remover and Cleansing Balm is a peach-scented emulsifying cleanser that effectively removes impurities and makeup. The Lift & Sculpt Cream Contour Palette features six professional and long-lasting cream formulas, making it easy to transition and set base shades for a flawless, sculpted look.

In addition to their high-quality cosmetics, W7 also offers a range of skincare products, including a moisturizing serum that contains hyaluronic acid to increase surface and deep skin hydration, as well as arbutin and collagen to help fade hyperpigmentation, even out skin tone, and encourage skin renewal for a plumper, firmer, and more youthful appearance.

W7 Cosmetics are designed by professionals in London and are safe for use on sensitive skin. The brand's products are vegan-friendly and 100% cruelty-free, with no animal testing. Whether you're a beginner, a teen, an adult, or a makeup enthusiast, W7 offers a wide range of high-quality, affordable, and inclusive cosmetic and skincare options to help you express your unique style and achieve a flawless, radiant complexion.

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