The W7 brand, founded in 2002 in London, England, was created to provide everyone with access to high quality and on-trend colour cosmetics at affordable prices. The cruelty-free brand's tagline of "Who Will You Be Today?" encourages experimentation and self-expression with no limitations. W7 is inclusive and open to all – from beginners and teens, to adults and makeup geeks.

W7 products are 100% cruelty free, with none of their products being tested on animals. The brand offers a range of best-selling items, including the Mighty Mattes Eyeshadow Palette, Banana Dreams Loose Face Powder, Peachy Clean Makeup Remover and Cleansing Balm, and the Lift & Sculpt Cream Contour Palette.

The Mighty Mattes Eyeshadow Palette is a high-quality, highly pigmented eyeshadow palette. The Banana Dreams Loose Face Powder is a yellow setting powder suitable for all skin tones. The Peachy Clean Makeup Remover and Cleansing Balm is a peach-scented emulsifying cleanser that helps remove impurities and makeup. The Lift & Sculpt Cream Contour Palette features 6 professional and long-lasting cream formulas perfect for transitioning base shades, setting foundation, concealer, and other liquid makeup.

These products have received positive customer reviews, with the Mighty Mattes Eyeshadow Palette rating 4.3 out of 5 stars from 4,644 reviews, the Banana Dreams Loose Face Powder rating 4.3 out of 5 stars from 5,321 reviews, the Peachy Clean Makeup Remover and Cleansing Balm rating 4.0 out of 5 stars from 2,492 reviews, and the Lift & Sculpt Cream Contour Palette rating 4.1 out of 5 stars from 5,902 reviews.

The Peachy Clean Makeup Remover and Cleansing Balm is a gentle cleansing gel that helps remove and clear skin of debris and stubborn makeup. It contains cactus extract to soothe acne-prone, spot-prone, dry, sensitive, or inflamed skin, and helps improve overall tone and texture. Oat extract in the formula helps balance both dry and oily skin by strengthening the barrier function and helping to moisturize and calm the skin.

W7 Cosmetics are designed in London by professionals, and all their skincare products are safe on sensitive skin, making them ideal for women and teens of all ages, as well as anyone who loves high-quality cosmetics. The brand is also vegan-friendly and 100% cruelty-free, with none of their products being tested on animals.

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