Founded in 2002 in London, England, the W7 brand was created to provide everyone with access to high-quality, on-trend colour cosmetics at affordable prices. The cruelty-free brand's tagline, "Who Will You Be Today?", encourages experimentation and self-expression with no limitations. W7 is inclusive and open to all – from beginners and teens to adults and makeup geeks.

W7 products are 100% cruelty-free, with none of the brand's products tested on animals. The W7 Bronze Chic Universal Bronzing Balm, Aye Aye Captain Liquid Eyeliner, Nudification Pressed Pigment Palette, and Glowcomotion are among the brand's best-selling items.

The Bronze Chic Universal Bronzing Balm is a cream bronzing gel, while the Aye Aye Captain Liquid Eyeliner offers a dramatic black liquid eyeliner. The Nudification Pressed Pigment Palette contains 16 pressed pigments in soft mattes, sultry shimmers, and modest metallics, providing day and night eyeshadow looks. The Glowcomotion is a pressed highlighter powder perfect for contouring and bronzing, with a precise and striking eyeliner application.

These W7 products are vegan and cruelty-free, making them suitable for all skin types, including sensitive skin. The brand's cosmetics are designed in London by professional makeup artists and celebrity stylists, ensuring high-quality and professional-grade products.

The W7 Brow Kit includes all the tools and products needed to shape, define, and perfect eyebrows, helping users create the perfect makeup glam. The kit is ideal for creating a full-glam arch or natural fluffy brows, and it contains essential items such as brow wax, highlight, shadow colors, tweezers, and applicators, all in a compact format.

In summary, W7 is a cruelty-free brand that provides high-quality, on-trend colour cosmetics at affordable prices, catering to a wide range of users from beginners to makeup enthusiasts. The brand's inclusive approach and focus on self-expression, as well as its professional-grade products, make it a popular choice among consumers.

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