W7: Empowering Everyone with Affordable, Cruelty-Free Makeup

Founded in 2002 in London, England, the W7 brand was created to provide everyone with access to high-quality and on-trend color cosmetics at affordable prices. The brand's tagline, "Who Will You Be Today?", encourages experimentation and self-expression with no limitations, making it inclusive and open to all – from beginners and teens to adults and makeup geeks.

W7 is proud to be a 100% cruelty-free brand, with none of its products tested on animals. This commitment to ethical and sustainable practices is a core part of the brand's identity.

One of W7's best-selling products is the Lift & Sculpt Cream Contour Kit, which offers a versatile range of creamy, highly-pigmented shades to help create the perfect contoured look. Suitable for all skin types, the kit comes with easy-to-follow instructions to ensure even beginners can achieve professional-quality results.

The Lift & Sculpt Cream Contour Kit is designed to meet the needs of users with varying skin tones and types. The six cream-textured pans in the palette can be easily mixed, blended, and matched to create the perfect look for any individual, whether they're aiming for higher cheekbones or a slimmer jawline.

W7's products are designed in London by professional makeup artists, ensuring that they are of the highest quality and can be used on sensitive skin. This commitment to excellence, combined with the brand's cruelty-free and affordable ethos, has made W7 a popular choice for makeup enthusiasts of all ages and skill levels.

In addition to the Lift & Sculpt Cream Contour Kit, W7 offers a range of other high-quality, cruelty-free products, including Mighty Mattes Vegan Eyeshadow and Pressed Pigment Cruelty-Free Vegan Eyeshadow. These products are designed to cater to the diverse needs and preferences of W7's customers, ensuring that everyone can find the perfect products to suit their unique style and preferences.

Overall, W7 is a brand that is dedicated to empowering everyone to express themselves through the power of makeup. With its commitment to quality, affordability, and ethical practices, W7 is changing the game in the world of color cosmetics.

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