Founded in 2002 in London, England, the W7 brand was created to provide everyone with access to high-quality and on-trend color cosmetics at affordable prices. The cruelty-free brand's tagline of "Who Will You Be Today?" encourages experimentation and self-expression with no limitations. W7 is inclusive and open to all – from beginners and teens to adults and makeup geeks.

W7 products are 100% cruelty-free, and none of the brand's products are tested on animals. The Mighty Mattes W7 Cruelty-Free Vegan Eyeshadow is a pressed pigment, cruelty-free, and vegan eyeshadow with a range of shades. The Cream Contour Kit is another popular product from W7, offering a professional-quality contouring solution.

The W7 Pore Minimizing Makeup Primer is a blurring primer that glides over the skin, minimizing pores, blemishes, and imperfections, creating an even-looking, smooth skin surface for makeup. The clear, light formula blends easily, resulting in a naturally beautiful, shine-free complexion. This primer makes makeup easy to apply, stay in place, and look great for longer, reducing the appearance of fine lines.

To use the W7 Pore Minimizing Makeup Primer, apply it after moisturizer and before your foundation or base. Use a pea-sized amount and gently work it into your skin with your fingertips until it covers your face evenly. Then, you can apply your foundation on top.

W7 Cosmetics are designed in London by professionals and are safe for use on sensitive skin. The brand's products are ideal for women and teens of all ages, as well as anyone who loves high-quality cosmetics.

In summary, W7 is a cruelty-free brand that provides everyone with access to high-quality and on-trend color cosmetics at affordable prices. The brand's products, such as the Mighty Mattes Eyeshadow and Cream Contour Kit, are designed to encourage experimentation and self-expression. The W7 Pore Minimizing Makeup Primer is a popular product that helps create a smooth, even-looking complexion and extends the wear of makeup.

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