From its inception in 2002 in London, England, the W7 brand was created to provide everyone with access to high-quality and on-trend colour cosmetics at affordable prices. The cruelty-free brand's tagline of "Who Will You Be Today?" encourages experimentation and self-expression with no limitations, making it inclusive and open to all – from beginners and teens to adults and makeup enthusiasts.

W7 is a 100% cruelty-free brand, with none of its products tested on animals. The brand's best-selling products include the Mighty Mattes Eyeshadow Palette, Banana Dreams Loose Face Powder, Peachy Clean Makeup Remover and Cleansing Balm, and the Lift & Sculpt Cream Contour Palette.

The Mighty Mattes Eyeshadow Palette is a high-quality, highly pigmented eyeshadow palette that offers a range of matte shades for creating various eye looks. The Banana Dreams Loose Face Powder is a yellow setting powder suitable for all skin tones, helping to blur imperfections and set makeup.

The Peachy Clean Makeup Remover and Cleansing Balm is a peach-scented emulsifying cleanser that effectively removes impurities and makeup, while the Lift & Sculpt Cream Contour Palette features six professional and long-lasting cream formulas perfect for transitioning base shades, setting foundation, concealer, and other liquid makeup.

All W7 products are easy to use and designed for a wide range of skin types, including dry, normal, and oily skin. The brand's products are created by professional makeup artists in London and are suitable for women and teens of all ages who love high-quality cosmetics.

In summary, W7 is a cruelty-free brand that provides affordable, high-quality, and on-trend colour cosmetics to everyone, encouraging self-expression and experimentation with its diverse range of products.

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