W7 is a cruelty-free brand founded in 2002 in London, England, with the mission of providing everyone with access to high-quality and on-trend color cosmetics at affordable prices. The brand's tagline, "Who Will You Be Today?," encourages experimentation and self-expression with no limitations, making it inclusive and open to all, from beginners and teens to adults and makeup enthusiasts.

The brand's best-selling products include the Lift & Sculpt Cream Contour Palette, Banana Dreams Loose Face Powder, Hollywood Bronze & Glow Duo, and Honolulu Bronzing Powder, all of which have received positive customer reviews. These products are 100% cruelty-free, with no animal testing involved.

The Lift & Sculpt Cream Contour Palette features six professional and long-lasting cream formulas, allowing for easy and effective contour application. The Banana Dreams Loose Face Powder is a yellow setting powder suitable for all skin tones, while the Hollywood Bronze & Glow Duo provides a champagne gold highlighter and shimmering bronzer, creating a striking and light-reflecting finish.

The Honolulu Bronzing Powder is a pressed powder bronzer that helps create the tanned tone that works for you, making it easy to use. All of these products are cruelty-free and easy to apply, ensuring a natural and poreless finish.

W7's mission is to give everybody access to high-quality cosmetics at an affordable price, and their HD Foundation is a great example of this. The foundation provides a buildable, medium coverage with a soft, matte finish, thanks to its rich and creamy formula. The pump applicator allows for usage control, and the 20 available shades ensure a perfect color match, with the foundation being vegan-friendly and free from animal testing.

Overall, W7 is a brand that prioritizes quality, affordability, and ethical practices, making it an appealing choice for those seeking high-performing cosmetics without compromising on their values.

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