The newest innovation to the cult-favorite photo Focus franchise is a dewy foundation. This weightless, super-nourishing foundation delivers natural, all-day wear. Silky and creamy, the coverage is easily buildable from medium to full, seamlessly transitioning from day to night wear. Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurring imperfections and helping to minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.

Our high-performing, skin-perfecting foundation is formulated with a matte, light-diffusing complex to help prevent white cast in photos and deliver a radiant-looking complexion. Color-matched for all undertones with a matte, second-skin finish, this foundation delivers buildable coverage for a flawless-looking complexion in any kind of light. You've met your true makeup match!

From bronzer & blush to primer, highlighter, natural finish powder, & concealer, we've got you covered and photo-ready for your next big thing. We are 100% cruelty-free, and always have been. We also carry vegan makeup and tools such as foundation, nail polish, contour palettes, lipstick, and makeup brushes.

We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, and economic statuses. No matter who or where you are in life, we have a product for you. Stay wild, and let your true self shine through.

product information: