Founded in 2002 in London, England, the W7 brand was created to provide everyone with access to high-quality and on-trend colour cosmetics at affordable prices. The cruelty-free brand's tagline of "Who Will You Be Today?" encourages experimentation and self-expression with no limitations. W7 is inclusive and open to all – from beginners and teens to adults and makeup geeks!

W7 products are 100% cruelty-free, and none of our products are tested on animals. The brand offers a range of high-quality cosmetics, including the Total Eclipse, Seduced, Nudification, and Socialite Pressed Pigment Palettes.

The Total Eclipse Pressed Pigment Palette features soft pinks, purples, blues, and golds, perfect for creating a bold, bright party or festival look. The Seduced Pressed Pigment Palette offers delicate nudes, golds, pinks, and smokes, while the Nudification Pressed Pigment Palette includes naturals, nudes, pinks, and browns. The Socialite Pressed Pigment Palette showcases natural nudes, soft pinks, plums, and copper.

All of these palettes offer a range of matte, shimmer, and metallic finishes, allowing them to work with all skin tones and make any eye color pop. The long-lasting, buildable colors blend easily without the need for primer, making them quick and easy to apply and remove.

Designed in London by professional makeup artists, W7 Cosmetics are suitable for use on sensitive skin and are ideal for women and teens of all ages who love high-quality cosmetics. The products are vegan-friendly, paraben-free, and 100% cruelty-free.

Customer reviews for these palettes are overwhelmingly positive, with the Total Eclipse Palette receiving a 4.1 out of 5-star rating from 283 reviews, the Seduced Palette a 4.3 out of 5-star rating from 273 reviews, the Nudification Palette a 4.3 out of 5-star rating from 281 reviews, and the Socialite Palette a 4.2 out of 5-star rating from 1,060 reviews.

Whether you're a beginner, a teen, an adult, or a makeup geek, W7 Cosmetics offers high-quality, affordable, and cruelty-free products that allow you to experiment with self-expression and create the perfect look for any occasion. With a range of vibrant, blendable colors and finishes, W7 Cosmetics are the ideal choice for anyone seeking professional-quality makeup without the high price tag.

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