Established in 2002 in London, England, the W7 brand was created to provide high-quality and on-trend colour cosmetics at affordable prices for everyone. The cruelty-free brand's tagline "Who Will You Be Today?" encourages experimentation and self-expression with no limitations, catering to beginners, teens, adults, and makeup enthusiasts alike.

W7 products are 100% cruelty-free, with none of their offerings tested on animals. The brand's best-selling items include the Lift & Sculpt Cream Contour Palette, Banana Dreams Loose Face Powder, Hollywood Bronze & Glow Duo, and Honolulu Bronzing Powder.

The Lift & Sculpt Cream Contour Palette features 6 professional and long-lasting cream formulas, allowing for easy and effective contour application. The Banana Dreams Loose Face Powder is a yellow setting powder suitable for all skin tones, creating a striking and light-reflecting finish.

The Hollywood Bronze & Glow Duo includes a champagne gold highlighter and a shimmering bronzer, perfect for creating the tanned tone that works for you. The Honolulu Bronzing Powder is a pressed powder bronzer that's easy to use, long-lasting, and cruelty-free.

Customer reviews for these products are overwhelmingly positive, with the Lift & Sculpt Cream Contour Palette, Banana Dreams Loose Face Powder, Hollywood Bronze & Glow Duo, and Honolulu Bronzing Powder all receiving ratings of 4.1 or higher out of 5 stars, based on thousands of reviews.

The matte finish of the vibrant pink and purple shades in the pressed pigment palette allows for easy, streak-free application and a beautiful, eye-catching look that lasts all day. Compact and lightweight, the palette is portable and easy to carry, making it a versatile and convenient option for makeup enthusiasts.

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